Company Profile: For sale is a well-established limited liability company (GmbH) specializing in the distribution and trade of zoological accessories. As a wholesale company, it currently operates exclusively in the B2B segment, supplying approximately 800 retail locations and specialty stores across Germany, Austria, France, and Switzerland.

The company offers a comprehensive product range consisting of around 4,000 items from over 50 brands, partially tied to existing framework agreements, catering to the top players in the pet supply industry, particularly in the aquaristics and pet care segments. The product assortment is comprised of 80-85% non-food items and 15-20% food products for dogs, cats, and small animals. The share of proprietary product lines in the assortment is currently around 15%, with the revenue share from private labels and own product lines at 15-20%.

Since its inception, the company has successfully positioned itself in a segment with high barriers to entry, characterized by a manageable competitive environment in terms of specialization and breadth of product and service offerings. Over the years, it has built a renowned and diversified customer portfolio, including several major clients, from which regular recurring orders and follow-up contracts arise due to existing framework agreements, resulting in a calculable order backlog.

The internal structures enable an in-house fulfillment rate of typically 95%, reducing dependence on external service providers and increasing the company’s flexibility to respond quickly to short-term changes in operational requirements and market developments, as well as to urgent customer inquiries. Optimized purchasing conditions, in-house production and packaging capacities, and qualified customer consulting by well-trained personnel, including a consolidated sales structure, ensure rapid processing and handling of incoming orders. Additionally, a high degree of automation within operational processes serves as an important quality criterion, providing the company with clear competitive advantages. Internal auditing processes and a consolidated in-house quality management system ensure consistently high quality of the products and services offered.

The company currently operates with around 30 employees. A stable second management level is in place and capable of representing management in the daily operational business during times of absence.

What the Buyer Receives: With the acquisition of the company, a buyer obtains a renowned business with a high-quality, modern, and powerful operational setup and a long-established, stable customer base that can be leveraged for further business development. The presence of well-trained employees and an established second management level offers high security regarding the operation of the business even after the acquisition. The comprehensive product portfolio, existing framework agreements, a high degree of in-house fulfillment, and the long-standing, excellent reputation as a specialist in its fields provide significant market advantages over competitors and potential new entrants in the industry.

There is further growth potential through targeted sales initiatives, increasing the share of proprietary product lines within the assortment, strategic adjustments within the portfolio, and the targeted development of an online retail offering, which has not yet been fully tapped by the current owner. With an appropriate increase in working capital, the already implemented structures within the company can facilitate rapid, highly scalable growth, particularly in conjunction with a revenue transfer from B2B to B2C.

Location and Lease: The company has access to warehouse and production space of several thousand square meters at its operational site. A long-term lease agreement with an extension option following the sale of the business is assured.

Sale Process: The sale of the company is part of an age-related succession. A strategic exit can be arranged on short notice. Specific terms can be negotiated individually.

The sale of the company is conducted via tender.

Contact Information: For further inquiries or to arrange a meeting, please feel free to reach out.